Friday, January 13, 2006

Amusing "Some things money can't buy" MasterCard Ad (or, "Value of Libraries")

Ever seen those "There are some things that money can't buy; for everthing else there's Mastercard" adverts? Here's a funny one (via Random Acts of Reality), where a guy escorts his date to her doorstep and makes an indecent proposal...

The ending is a real kicker. Worth the time to view it.

Which made me think about measuring the value of libraries. I mean, imagine a Mastercard Advert like this:
Camera pans to what seems like a bookstore.

Shows a person stopping by the Business section and narrator goes, "Blue Ocean Strategy, $18". Then to another reader browsing a book and narrator goes, "The Da Vinci Code, $15". Zoom to a group of teenagers huddled and quietly giggling: "Your Guide to the Opposite Sex, $25".

Then camera zooms out and shows children, adults, teens, seniors reading, discussing, engaged in activities, in a library:

"The value of libraries? Priceless."

"There's some things that money can't buy. For everything else, there's Mastercard".