For those considering Corporate Blogging or setting up blogs using organisation resources, you might have been asked, "What's the Return On Investment [ROI] if I set up one?" -- which is just corporate-speak for, "How do I know what I'm getting in return and that I'm not wasting my money?"
Jeremiah has an elegant way of providing a response. Brilliant.
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Glad you enjoyed it. there was much debate days before that within the blogosphere.
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