Saturday, April 08, 2006

You can measure the ROI of blogging when...

For those considering Corporate Blogging or setting up blogs using organisation resources, you might have been asked, "What's the Return On Investment [ROI] if I set up one?" -- which is just corporate-speak for, "How do I know what I'm getting in return and that I'm not wasting my money?"

Jeremiah has an elegant way of providing a response. Brilliant.

1 comment:

  1. Glad you enjoyed it. there was much debate days before that within the blogosphere.

    ReplyDelete

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