Bloggers have damaged a number of companies, but it's time to think of the blog as your friend. Skillful blogging can boost your company's credibility and help it connect with customers
The article mentions that General Motors has a corporate blog (fastlane.gmblogs.com). Sun Microsystems have a group blog (www.blogs.sun.com) that aggregates the employee blogs.
Article also shares "How bloggers connect", how to "Take a lead in the conversation", how blogs "Boost credibility and get closer to customers", how "To get the most from your blog".
That last point is worth noting if your library intend to start a blog. The article advises:
- Have a distinct focus and goal
- Feature an authentic voice. "Don't let the PR department write your blog"
- Are open to comment. "Permit both positive and negative posts on your blog, and reply to comments made on other blogs pertinent to your area of focus. Respond in a professional and businesslike way. If you don't want to hear from your customers and critics in a public environment, don't blog."
Question is "Does your library belong in the Blogosphere?"
Tag: library blog