My wife is a librarian. If you don’t know a librarian, you should...(Thanks to Melvin for alerting me to the post.)
When I look at the library profession, exemplified at large by the American Library Association, I see a profession that is fully engaged with society and with their peers. They don’t always get everything right, but they’re on the ball.
The real point of Christopher's post was how marketeers in the US, and the American Marketing Association, should also re-brand itself like what US libraries did.
I bet his post will get him quite a bit of attention from librarians in the US :)
It's interesting to me because here's a marketeer using libraries as a benchmark for brand positioning. Granted he's talking about libraries in the US, and the American Library Association (ALA) is a influential and respected organisation worldwide. But generally speaking libraries aren't usually associated as powerhouses of branding and image marketing.
Or have we libraries and librarians, just experienced a paradigm shift and we don't even know it?