The Studio helps customers with creative projects, rather than technical questions. "It's a place where our team of Creatives -- filmmakers, musicians, photographers, and designers -- work one-on-one with you to make your creative projects a reality. Whether you're making a movie, a photo album, a song, or a logo, we can help you make it amazing."
I'm not a Mac user, less so an evangelist (not that there's any thing wrong in that). I took notice of the article because it articulated what I've been trying to tell my public librarian colleagues -- that in today's context, public librarians should act as (for want of a better term) "creative information consultants" to users rather than just "information technicians".
To me, using Google and even online databases are technical skills. Once you learn the basics, you don't need a librarian to help anymore, because you have access to those tools. Even navigating within the library has been made intuitive.
Basically, as a "technician", we're being made redundant.
But as "information consultants", we do more than provide answers or show users how to go about obtaining information. The information gathering part is just one aspect. There's also the thinking and planning. As consultants, we also leverage on personal networks to provide answers to the user.
I'm suggesting that librarians work one-on-one with users to make their "projects" or tasks better than they can do alone (within reasonable timeframes). And not just school projects. It could be "projects" like "Buying a Digital Camera" or "Renovating my apartment".
The technical part for those "projects" would be to cite magazines and books on the above subjects. The creative consultation part is really to offer suggestions, ask other people on the behalf of the enquirer (even via blogs and forums).
The idea is for public librarians to really make a difference in the user's entire information value-chain. And if I may even paraphrase: "To help you make it amazing."
OK, I know my views might not sit well with librarians. So fire away. :)
[Tag:librarianship, public librarianship, public service librarian, role of libraries]