Sunday, November 12, 2006

“Explore Singapore!” Campaign

Some Singaporeans may lament about "yet another campaign" but nonetheless, I feel this particular campaign is worth mentioning because (1) it involves libraries, and (2) it's a collaborative effort between three government agencies.

From the Explore Singapore webpage:
To spark a national desire amongst Singaporeans to rediscover their heritage, National Heritage Board (NHB), together with the National Library Board (NLB) and Media Development Authority (MDA), has joined hands to organise the “Explore Singapore!” Campaign...

...Led by a pioneering info-tainment heritage show on primetime TV, “Explore Singapore!” will be supported by newspaper columns, radio as well as blogs and SMS to engage all Singaporeans in their heritage and culture. These channels will be complemented by enriching and edu-taining activities at Singapore’s close to 80 museums and libraries throughout the island.
There's going to be a TV series, events at the libraries, museums, and a contest.

My liblogarian colleague, Damien, has an on-going update at his blog:
You might also want to read these posts at Yesterday.SG:
Oh, there's a mention of $10,000 worth of prizes: "You still have one last day to bring your treasures down to the National Library to win up to $10,000 in prizes!" -- say, isn't that TODAY?!

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1 comment:

  1. Anonymous6:30 pm

    Thanks for the post Ivan. We certainly had fun at NLB yesterday discovering some of the personal treasures which people were so willing to give.

    To date, we have about 700 items donated/ digitised with another 135 digital images of print artefacts emailed or downloaded.

    Yes, Explore Singapore! is still ongoing so do check it out guys at


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