Then the librarian in me wondered if it was a spoof (i.e. fake) blog. So I emailed Mr. Tan to be sure. He replied almost immediately (it was around midnight) so I asked if I could ask him a few questions about the blog.
Here's the email interview (posted with permission, and unedited):
When did you start blogging?Mr. Tan's blog is the first Singapore business-related blog that I know of. Probably the first, and dare I say, the only one? I stand to be corrected.
What made you blog?
I wanted to use this channel to communicate my views about insurance, finance and current affairs in Singapore.
What were your impressions of blogging before you started, and how have they changed?
It is a useful channel. I was quite surprised that it is easy to use.
Do you see Blogging changing the business that you are in?
I hope that many people will read my blog and get to know more about our insurance products,
how we deliver our service and will like to do business with us.
Do you see more insurance agents blogging?
I hope to see more insurance agents use the blog to communicate with their customers.
How do you see your blog developing?
I will continue to post my views. I hope that more people will read it and give their comments. If there is interest, I will continue to use the blog. It does not take much time from me, as I have posted similar views in my organisation's intranet forum.
Do you forsee an official NTUC blog (where customers and staff are exchanging comments and engaging in conversations on the blog)?
We already operate a forum in the Big Trumpet portal that allows people to exchange their views. It has been operating for more than one year. Our Forum platform is for multi-channel communication and is easier to use than the conventional blog
If I'm hired as his Blog Consultant, this is what I'd say:
- The blog ought to have an 'About Me' section, to explain a bit more why he's blogging and purpose for the site (usually I look for the very first post, if there's no 'About Me' section). After all, not all may know who or what NTUC Income does, or like me, wonder if it's a spoof site. I mean anyone can create a blog and name it after a company.
- But I feel it's perfectly Ok to use blogger if there are enough references or information to assure that it's legit.
- The blog did not come across as advertising the company's products and services, and it should keep it that way.
- Also a excellent move to have the CEO himself blog. Tells a lot about the company.
- Perhaps each post could start with a introduction or something, rather than just a blogpost citing the published letter. I've come to expect blogs to "speak to me", i.e. to "hear" a human voice rather than read it like a corporate brochure. While the letters carries his voice, I'd prefer not to read what seems to be like a letter.
Actually, libraries and Insurance have much in common, but that's a thought for another blog post.
[Tag:singapore business blog, ceo blog, rambling librarian interview]