IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of "blogging"
Source: James Snell, 16 May 3am
I got a bit confused how many points were there in the guidelines -- those listed in the Executive Summary or the Detailed Discussion. Nonetheless, if the guidelines applied to me, they make a lot of sense and clarifies my role as an IBM employee (if I was one).
This is what I can summarise in general (this is my interpretation, not IBM's stated guidelines):
- Know and follow the requirements and rules for employee conduct
- Don't hide behind anonymity when blogging about work -- but be savvy about protecting yourself and your privacy
- Establish your personal voice/ style
- Use a disclaimer -- that your views are not necessarily the views of the orgnisation
- The blog is not corporate communications
- Managers & executives should not use blogs to communicate organisation policies to employees
- Copyright rule applies
- Privacy rules apply
- Confidentiality rules apply
- Ask for permission when citing partners, suppliers, customers
- What you blog should add value to the business
- Don't pick fights, or start one
- Be the first to admit that you are wrong, or correct your mistakes
- Use your best judgement -- but ultimately you have sole responsibility for what you blog
- Don't let blogging interfere with your job
The guidelines are a lot more detailed than what Karen Schneider suggested (see my previous post). I think 15 points aren't too bad for a set of guidelines.
[Tag: blog advocacy, blog ethics]