While it would have been better to hear him speak in person, his slides were self-explanatory to me. Nice quotes and images from various sources.
Slides 19 to 24 seems to sum up the essence of Kevin's talk: Strategy first, then decide on the (social media) Tools.
Kevin's presentation made me search for examples of communication and engagement strategies using social media tools. Here's what I found to be relevant ones:
- Presenting: 10 of the Smartest Big Brands in Social Media (familiar brands like Burger King, Starbucks, Sun Microsystems, IBM, Dell)
- 25 Must Read Social Media Marketing Tips
- Jeremiah Owyang's video interview with Dell, on Why Dell Continues To Use Social MediaMatthew DiPietro's post)
Which leads me to think about libraries.
I wonder: Are there any info or poll out there that reveals what librarians and non-librarians consider as identifiable (nevermind successful or not) social media strategies by libraries?