Thursday, January 28, 2010

Sports@Public Libraries: in celebration of Singapore 2010

Received this email and media release, issued from my NLB Corp Comms colleague, on 25 Jan:
The National Library Board (NLB) spotlights the man in the street as it launches a vibrant calendar of sports related events and activities in celebration of the Singapore 2010 Youth Olympic Games.

Themed Sports@Public Libraries, the series of programmes aims to inspire the spirit of sportsmanship among the community and encourage it to embrace the Olympic values of excellence, friendship and respect.

I've posted the full media release below.

Here are some related posts over at the public library teens services blog, Y.O!:

My colleagues plan to release a series of related videos on YouTube.

More on this soon.


National Library Board Launches Sports@Public Libraries In Celebration of Singapore 2010


Singapore, 25 January 2010 – The National Library Board (NLB) spotlights the man in the street as it launches a vibrant calendar of sports related events and activities in celebration of the Singapore 2010 Youth Olympic Games.

Themed Sports@Public Libraries, the series of programmes aims to inspire the spirit of sportsmanship among the community and encourage it to embrace the Olympic values of excellence, friendship and respect.

Inspiring Youths Through Various Channels
One Asia-wide initiative was the ‘Youth Writers Awards Asia 2010’, a short story writing competition for youths in Asia, jointly organised by NLB and Reader's Digest Asia. Participants aged between 13 to 17 years had to submit short stories based on the theme, 'Dare to Dream: Stories of Imagination, Passion and Sporting Excellence'. The organisers received over 1,000 entries from various Asian countries, including those within the ASEAN region. Winners of the competition will be announced at the end of January 2010.

To further inspire creative self-expression among our youths, the ‘What I Would Like the World to Read’ initiative by NLB’s Public Libraries offers them the avenue to share their passion and knowledge on sports with their peers using multimedia such as videos and podcasts. This initiative not only promotes reading among the teens by highlighting the libraries’ collections but also engages the youths by encouraging them to contribute their recommendations via blogs.

In addition, the Public Libraries will work with secondary school students to design a card game through the nationwide competition, ‘Design a Card Game National Contest’. In collaboration with the Singapore Sports Council, another set of card game will be produced to feature 26 Team Singapore athletes and their sport.

A Slice of Sporting Action for Everyone

The action will not just be limited to youths. Children interested in expanding their knowledge on the sports competed at the Singapore 2010 Youth Olympic Games can do so through the Sport Fiction Map, where they can trace the country of origin of a particular sport and learn about interesting nuggets of information. Moreover, this resource guide offers a listing of the fiction titles available for further reading at the Public Libraries.

To promote understanding and bonding among the community on the spirit of sportsmanship, the ‘Stories Next Door’ competition, held till May 2010, allows the public to either nominate a champion who has demonstrated the Olympic values of excellence, friendship and respect through his or her daily activities or submit photographs which showcase those values.

As part of the Public Libraries’ outreach efforts to the underserved groups of the community, the Sports for People with Disabilities event will be held in June 2010. This initiative aims to highlight individuals who, though physically-challenged, manage to overcome their disabilities and continue to participate and excel in sporting events.

Said Dr N Varaprasad, Chief Executive of the NLB, “As Singapore gears up for the Singapore 2010 Youth Olympic Games in August, the NLB hopes to play its part in bringing sports to the masses through our network of Public Libraries. We hope that through our range of displays, programmes and publications, the public will gain greater awareness and appreciation of the Olympic values of excellence, friendship and respect and embody these ideals through their daily life.”

Showcasing Diversity Through Sports

The public can also enhance its knowledge on the featured competitive sports of the Singapore 2010 Youth Olympic Games through the displays at the network of Public Libraries. Each of the libraries would highlight useful information regarding a particular sport, complemented by resources and publications for those looking to extend their knowledge. Besides, they can look forward to workshops, talks and exhibitions which will commence from May 2010 under the Go Sports! series. Storytelling sessions for children based on sports values will also be conducted by the Public Libraries’ librarians throughout the month of June.

For more information on the series of activities organised by the NLB in celebration of Singapore 2010 Youth Olympic Games, the public can visit the Public Libraries website at www.pl.sg.

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