The course is jointly organised by the Civil Service College (CSC) and the NLB Academy. I don't gain any monetary benefit from this. The satisfaction comes from sharing what I feel passionate about -- not blogging per se, but how a tool like blogging can be utilised to engage your customers (even if you don't eventually apply it, at least know what it is or what it isn't).
The participants are
Here's a question for anyone who cares to respond (as a comment): If you have one thing (or max. three) to tell the above audience about blogging, what would it be?
You could share from your work/ business/ personal perspectives. I'll collate your responses (subject to vetting) with due credits, and share them as part of my presentation with the audience. It'll be a neat way to demonstrate the use of a blog. Even if there are no comments, that's something to share as well, heh.